| 000 | 00778cam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 1808816 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222181826.0 | ||
| 008 | 790621s1980 maua b 000 0 eng | ||
| 010 | _a 79016899 | ||
| 020 | _a0205067220 | ||
| 040 |
_aDLC _cDLC _dDLC _dMoSU-L _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8 _bKEP |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aPerspectives on strategic marketing management / _cRoger A. Kerin and Robert A. Peterson. |
| 260 |
_aBoston : _bAllyn and Bacon, _cc1980. |
||
| 300 |
_axii, 493 p. : _bill. ; _c24 cm. |
||
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141099 _d141099 |
||