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| 001 | 988775 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222175332.0 | ||
| 008 | 860625s1987 nyua b 001 0 eng | ||
| 010 | _a 86015345 | ||
| 020 |
_a0070511918 : _c$19.95 |
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| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415 _b.R325 1987 |
| 082 | 0 | 0 |
_a658.8 _219 _bRAM |
| 100 | 1 | _aRapp, Stan. | |
| 245 | 1 | 0 |
_aMaxiMarketing : _bthe new direction in advertising, promotion, and marketing strategy / _cStan Rapp and Thomas L. Collins. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1987. |
||
| 300 |
_ax, 278 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 269-274. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aCollins, Thomas L. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c141074 _d141074 |
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