000			01219cam a2200349 a 4500
001			1880750
003			BD-DhUL
005			20161222174623.0
008			841004s1984 ilua b 000 0 eng
010			_a 83082969
020			_a0256031312 (pbk.)
040			_aDLC _cDLC _dDLC _dBD-DhUL
050	0	0	_aHF5415 _b.R334 1984
082	0	0	_a658.8 _219 _bMCR
245	0	0	_aReadings and cases in basic marketing / _cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.
250			_a4th ed.
260			_aHomewood, Ill. : _bR.D. Irwin, _c1984.
300			_axiii, 387 p. : _bill. ; _c25 cm.
440		4	_aThe Irwin series in marketing
500			_aRev. ed. of: Readings in basic marketing. 3rd ed. 1981.
500			_a"To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p.
504			_aIncludes bibliographies.
650		0	_aMarketing.
650		0	_aMarketing _xCase studies.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome)
700	1		_aGrashof, John F.
700	1		_aBrogowicz, Andrew A.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome). _tBasic marketing.
730	0		_aReadings in basic marketing.
740	0		_aBasic marketing.
942			_2ddc _cBK
999			_c141063 _d141063