000 00786cam a2200253 4500
001 296250
003 BD-DhUL
005 20161222172143.0
008 710503s1971 nyua b 001 0 eng
010 _a 71126138
020 _a003079305X
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.N228
082 0 0 _a658.8
_bNAC
100 1 _aNarver, John C.,
_ecomp.
245 1 0 _aConceptual readings in the marketing economy
_c[by] John C. Narver [and] Ronald Savitt.
260 _aNew York,
_bHolt, Rinehart and Winston
_c[1971]
300 _ax, 432 p.
_billus.
_c23 cm.
490 0 _aHolt, Rinehart and Winston marketing series
504 _aIncludes bibliographical references.
650 0 _aMarketing.
700 1 _aSavitt, Ronald,
_ejoint comp.
942 _2ddc
_cBK
999 _c141032
_d141032