| 000 | 01099cam a2200289 4500 | ||
|---|---|---|---|
| 001 | 3153094 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222171703.0 | ||
| 008 | 690708s1969 nyua b 001 0 eng | ||
| 010 | _a 74085156 | ||
| 040 |
_aDLC _cBD-DhUL _dDLC |
||
| 082 | 0 | 0 |
_a658.8072 _bBUM |
| 100 | 1 |
_aBuzzell, Robert D. _q(Robert Dow), _d1933- |
|
| 245 | 1 | 0 |
_aMarketing research and information systems; _btext and cases _cby Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1969 |
||
| 300 |
_axii, 788 p. : _billus. ; _c23 cm. |
||
| 500 | _aCase material from the Harvard Graduate School of Business Administration. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aManagement information systems. | |
| 700 | 1 |
_aCox, Donald F., _ejoint author. |
|
| 700 | 1 |
_aBrown, Rex V., _ejoint author. |
|
| 710 | 2 |
_aHarvard University. _bGraduate School of Business Administration. |
|
| 906 |
_a7 _bcbc _corignew _du _encip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141029 _d141029 |
||