| 000 | 00767cam a2200241 4500 | ||
|---|---|---|---|
| 001 | 2660010 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222171033.0 | ||
| 008 | 700224s1970 maua b 001 0 eng | ||
| 010 | _a 72009677 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bMEM |
| 100 | 1 | _aMeloan, Taylor W. | |
| 245 | 1 | 0 |
_aManagerial marketing policies and decisions / _cTaylor W. Meloan, Samuel V. Smith and John J. Wheatley. |
| 260 |
_aBoston : _bHoughton Mifflin, _c1970. |
||
| 300 |
_aix, 575 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aSmith, Samuel Van Dyke, _ejoint comp. |
|
| 700 | 1 |
_aWheatley, John J., _ejoint comp. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141020 _d141020 |
||