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| 001 | 2505913 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222165416.0 | ||
| 008 | 921009s1993 nyua 001 0 eng | ||
| 010 | _a 92038991 | ||
| 020 | _a0079115772 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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_a658.8 _bLOM |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aMarketing challenges : _bcases & exercises / _cChristopher H. Lovelock and Charles B. Weinberg. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
| 300 |
_axxxix, 628 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 650 | 0 |
_aMarketing _xProblems, exercises, etc. |
|
| 700 | 1 | _aWeinberg, Charles B. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140995 _d140995 |
||