| 000 | 01071cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 13892709 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222164721.0 | ||
| 008 | 050308s2006 cau b 001 0 eng | ||
| 010 | _a 2005006695 | ||
| 020 | _a1412913187 (cloth) | ||
| 020 | _a1412913195 (pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _bMCM |
| 100 | 1 | _aMcQuarrie, Edward F. | |
| 245 | 1 | 4 |
_aThe market research toolbox : _ba concise guide for beginners / _cEdward F. McQuarrie. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand, Oaks, Calif. : _bSage, _cc2006. |
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| 300 |
_axvi, 205 p. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip059/2005006695.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c140985 _d140985 |
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