000			01475cam a2200361 a 4500
001			11863145
003			BD-DhUL
005			20161222163822.0
008			991208s2000 txua b 001 0 eng
010			_a 99074297
020			_a0030211131
040			_aDLC _cDLC _dDLC _dBD-DhUL
050	0	0	_aHF5415.123 _b.S54 2000
082	0	0	_a658.82 _221 _bX2446
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications
246	3	0	_aAdvertising promotion
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _cc2000.
300			_axxix, 674 p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html
942			_2ddc _cBK
955			_ato SSCD pb07 12-08-99; se42 01-10-00; se50 to Dewey 02-16-00; aa19 02-18-2000
999			_c140971 _d140971