| 000 | 00937pam a2200277 a 4500 | ||
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| 001 | 3960264 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222163559.0 | ||
| 008 | 940523s1995 maua b 000 0 eng | ||
| 010 | _a 94020690 | ||
| 020 | _a0201539721 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF1416 _b.G56 1995 |
| 082 | 0 | 0 |
_a658.848 _220 _bBUG |
| 245 | 0 | 0 |
_aGlobal marketing management : _bcases and readings / _c[edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. |
| 250 | _a3rd ed. | ||
| 260 |
_aReading, Mass. : _bAddison-Wesley Pub. Co., _cc1995 |
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| 300 |
_ax, 686 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 700 | 1 |
_aBuzzell, Robert D. _q(Robert Dow), _d1933- |
|
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 |
_aBartlett, Christopher A., _d1943- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140968 _d140968 |
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