| 000 | 02495cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 5684569 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222163307.0 | ||
| 008 | 050124s2005 maua b 001 0 eng | ||
| 010 | _a 2004020857 | ||
| 020 | _a1591396190 (hardcover : alk. paper) | ||
| 035 | _a(OCoLC)ocm56421900 | ||
| 035 | _a(DLC) 2004020857 | ||
| 035 | _a(NNC)5684569 | ||
| 040 |
_aDLC _cBD-DhUL _dUKM _dC#P _dDLC _dOrLoB-B |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2005 |
| 082 | 0 | 0 |
_a658.802 _222 _bKIB |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
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| 300 |
_axv, 240 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [223]-229) and index. | ||
| 505 | 0 | 0 |
_g1. _tCreating blue oceans -- _g2. _tAnalytical tools and frameworks -- _g3. _tReconstruct market boundaries -- _g4. _tFocus on the big picture, not the numbers -- _g5. _tReach beyond existing demand -- _g6. _tGet the strategic sequence right -- _g7. _tOvercome key organizational hurdles -- _g8. _tBuild execution into strategy -- _g9. _tConclusion : the sustainability and renewal of blue ocean strategy. |
| 520 | 1 | _a"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
| 900 |
_aAUTH _bTOC |
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| 942 |
_2ddc _cBK |
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| 948 | 1 |
_a20060816 _bc _chew2 _dMPS |
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_c140963 _d140963 |
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