| 000 | 00919cam a22002774a 4500 | ||
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| 001 | 13110098 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222163006.0 | ||
| 008 | 030304s2004 njua b 001 0 eng | ||
| 010 | _a 2003044004 | ||
| 020 | _a0131421840 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.K47 2004 |
| 082 | 0 | 0 |
_a658.8 _221 _bKES |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2004. |
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| 300 |
_aviii, 696 p. : _bill. (some col.) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c140961 _d140961 |
||