000 00803nam a2200265 i 4500
001 3197632
003 BD-DhUL
005 20161222162832.0
008 770413s1976 enka b 001 0 eng
010 _a 77352096
015 _aGB***
020 _a0333198204 :
_c£7.95.
_a0333198212
040 _aDLC
_cBD-DhUL
_dDLC
082 0 0 _a658.8001
_bMAR
245 0 0 _aMarketing :
_btheory and practice /
_cedited by Michael J. Baker.
250 _a3rd ed.
260 _aLondon :
_bMacmillan,
_c1976.
300 _ax, 442 p. :
_bill. ;
_c24 cm.
490 0 _aMacmillan studies in marketing management
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aBaker, Michael John.
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c140953
_d140953