000			01443cam a2200289 a 4500
001			15741629
003			BD-DhUL
005			20161222160440.0
008			090518s1996 njuab b 001 0 eng
010			_a 2009019796
020			_a033363781X
020			_a0333637828
035			_a(OCoLC)ocn297149498
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dSINPL _dDLC _dBD-DhUL
050	0	0	_aHF5415.135 _b.K47 2010
082	0	0	_a658.8 _222 _bSCF
100	1		_aRuth A. Schmidt
245	1	0	_aStrategic marketing problems : _bcases and comments / _cRuth A. Schmidt, Helen Wright
260			_aHoundmills : London. : _bMacmillan, _c1996
300			_axi, 708 p. : _bill., maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650		0	_aMarketing _xDecision making _vCase studies.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aPeterson, Robert A. _q(Robert Allen), _d1944-
942			_2ddc _cBK
999			_c140924 _d140924