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| 001 | 6090965 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222153203.0 | ||
| 008 | 730122s1961 nyua 001 0 eng | ||
| 010 | _a 61008658 | ||
| 015 | _aGB61-13691 | ||
| 040 |
_aDLC _cOClU _dOCoLC _dUk _dDLC _dBD-DhUL |
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| 042 | _apremarc | ||
| 082 |
_a658.8 _bMAM |
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| 100 | 1 | _aMauser, Ferdinand F. | |
| 245 | 1 | 0 |
_aModern marketing management : _ban integrated approach / _cFerdinand F. Mauser |
| 260 |
_aNew York : _bMcGraw-Hill, _c1961. |
||
| 300 |
_a502 p. : _bill. ; _c23 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 500 | _aincludes index. | ||
| 650 | 0 | _aMarketing. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c140885 _d140885 |
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