| 000 | 01055cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 16053162 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222151742.0 | ||
| 008 | 100113s2010 enka b 001 0 eng | ||
| 020 | _a9780199642601 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dBWKUK _dBWK _dUKM _dGBVCP _dBWX _dDEBBG _dCDX _dDLC _dBD-DhUL |
||
| 082 |
_a658.802 _bWES |
||
| 100 | 1 | _aWest, Douglas C. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford and Essam Ibrahim. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _aNew York ; _bOxford University Press, _c2010. |
||
| 300 |
_axxvi, 585 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aFord, John B. _q(John Battice), _d1949- |
|
| 700 | 1 | _aIbrahim, Essam. | |
| 856 |
_uhttp://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zInhaltsverzeichnis |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c140852 _d140852 |
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