| 000 | 00885pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 580266 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222151441.0 | ||
| 008 | 900927s1991 ilua b 001 0 eng | ||
| 010 | _a 90019758 | ||
| 020 | _a0256093237 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bMCE |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy and William D. Perreault, Jr. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _cc1991. |
||
| 300 |
_axvii, 526 p. : _bill. ; _c26 cm. |
||
| 490 | 0 | _aIrwin series in marketing. | |
| 504 | _aIncludes bibliographical references (p. 487-506) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPerreault, William D. | |
| 942 |
_2ddc _cBK |
||
| 955 | _apc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00 | ||
| 999 |
_c140848 _d140848 |
||