| 000 | 00806cam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 377402 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222150739.0 | ||
| 008 | 790702s1979 ilua b 001 0 eng | ||
| 010 | _a 78070938 | ||
| 020 | _a0256021422 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8 _bMCE |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 0 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy ; with the assistance of A. A. Brogowicz. |
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _cc1979. |
||
| 300 |
_axvii, 494 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBrogowicz, Andrew A., _ejoint author. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140833 _d140833 |
||