000 00695cam a2200253 a 4500
001 2009217
003 BD-DhUL
005 20161222145447.0
008 720818s2005 enk b 000 0 eng
015 _aB71-25857
020 _a8120327713
035 _a2009217
040 _aLC
_beng
_cLC
_dBD-DhUL
050 0 0 _aHF5415
_b.D82
082 0 4 _a658.8
_bSRC
100 1 _aR. Srinivasan
245 1 0 _aCase studies in marketing :
_bthe Indian context /
_cR. Srinivasan
250 _a3rd ed.
260 _aNew Delhi :
_bPrentice-Hall of India,
_c2005.
300 _a306 p. :
_c23 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xCase studies.
942 _2ddc
_cBK
999 _c140813
_d140813