| 000 | 00754nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20191031150145.0 | ||
| 008 | 161222s2006 xxu||||| |||| 00| 0 eng | ||
| 020 | _a032431664X | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bLAE |
||
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 | _a5th ed. | ||
| 260 |
_aOhio : _bThomson, _c2006. |
||
| 300 |
_axxxii, 544 p. : _bill. ; _c28 cm. |
||
| 365 |
_aUSD _b164.95 |
||
| 365 |
_aUSD _b217.95 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing - Management | |
| 700 | 1 |
_aHair, Joseph F. _ejt. aut. |
|
| 700 | 1 |
_aMcDaniel, Carl _ejt. aut. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140809 _d140809 |
||