| 000 | 00795pam a2200253 i 4500 | ||
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| 001 | 3634265 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222144332.0 | ||
| 008 | 750527s1976 nyua b 001 0 eng | ||
| 010 | _a 75017570 | ||
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_aHF5415.2 _b.T83 |
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_a658.835 _bTUM |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeaning, measurement, and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 260 |
_aNew York : _bMacmillan, _cc1976. |
||
| 300 |
_axv, 736 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aHawkins, Del I., _ejoint author. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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