| 000 | 00820cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 14046835 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222144244.0 | ||
| 008 | 050721s2010 enka b 001 0 eng | ||
| 016 | 7 |
_a013278656 _2Uk |
|
| 020 | _a0199276951 (pbk.) | ||
| 020 | _a0199276943 (hbk.) | ||
| 040 |
_aDLC _cDLC _dBAKER _dUKM _dBWKUK _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.802 _bDAM |
| 100 | 1 | _aDahlen, Micael | |
| 245 | 1 | 0 |
_aMarketing communication : _bnew approaches, technologies, and styles / _cMicael Dahlen, Fredrik Lange and Terry Smith. |
| 260 |
_aWest Sussex : _bWilly, _c2010. |
||
| 300 |
_axxii, 584 p. : _b col. ill. ; _c 25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aLange, Fredrik | |
| 700 | 1 | _4Smith, Terry | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140796 _d140796 |
||