000			02123cam a22003614a 4500
001			14044614
003			BD-DhUL
005			20161222144117.0
008			050720s2006 maua bf 001 0 eng
010			_a 2005020520
020			_a1591397626 (alk. paper)
020			_a9781591397625
035			_a(OCoLC)ocm61151453
040			_aDLC _cBD-DhUL _dBAKER _dC#P _dVP@ _dDLC
042			_apcc
050	0	0	_aHF5415 _b.H24333 2006
082	0	0	_a658.802 _222 _bMAR
245	0	0	_aHarvard business essentials : _bmarketer's toolkit : the 10 strategies you need to succeed. /
246	3	0	_aMarketer's toolkit
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2006.
300			_axviii, 230 p. : _bill. ; _c24 cm.
490	1		_aHarvard business essentials
504			_aIncludes bibliographical references and index.
505	0		_aMarketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650		0	_aMarketing _vHandbooks, manuals, etc.
650		0	_aStrategic planning _vHandbooks, manuals, etc.
710	2		_aHarvard Business School.
830		0	_aHarvard business essentials series.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_asd20 2005-07-20 _csd20 2005-07-20; _aaa19 2005-07-25 _aps08 2006-05-31 1 copy rec'd., to CIP ver. _ald11 2006-06-27 additional copy received
999			_c140794 _d140794