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005			20161222140206.0
008			101202s2011 enka b 001 0 eng
010			_a 2010050393
020			_a9780470669976
020			_a0470669977
040			_aDLC _cDLC _dYDX _dYDXCP _dUKM _dVP@ _dBWX _dCDX _dUKMGB _dDLC _dBD-DhUL
082	0	0	_a658.802 _bMCM
100	1		_aMcDonald, Malcolm.
245	1	0	_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald, Hugh Wilson.
250			_a7th ed.
260			_aChichester, West Sussex, U.K. : _bWiley, _c2011.
300			_axvi, 573 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- _cProvided by publisher.
520			_a"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"-- _cProvided by publisher.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xPlanning.
700	1		_aWilson, Hugh.
942			_2ddc _cBK
999			_c140744 _d140744