000 00469nam a22001697a 4500
003 BD-DhUL
005 20161222135540.0
008 161222s1982 nyu||||| |||| 00| 0 eng
040 _aBD-DhUL
_cBD-DhUL
082 _a658.8
_bNAD
100 1 _aE. L. Nash
245 1 0 _aDirect marketing :
_bstrategy, planning, execution /
_cE. L. Nash
260 _aNew York :
_bMcGraw-Hill,
_c1982.
300 _a xxii, 423 p.;
_c23 cm.
650 0 _aMarketlng
942 _2ddc
_cBK
999 _c140738
_d140738