| 000 | 01050cam a22002654a 4500 | ||
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| 001 | 13544288 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222131925.0 | ||
| 008 | 040331s2005 mau b 001 0 eng | ||
| 020 | _a0072525231 | ||
| 020 | _a9780072947038 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8 _bPEB |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr. and E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140720 _d140720 |
||