000 00599pam a2200217 i 4500
001 865490
003 BD-DhUL
005 20161222130856.0
008 791220s1981 enka 000 0 eng
010 _a 79027415
020 _a0201076179
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bSEH
100 1 _aSeltz, David D.
245 1 0 _aHandbook of innovative marketing techniques /
_cDavid D. Seltz.
260 _aReading, Mass. :
_bAddison-Wesley,
_cc1981.
300 _axi, 329 p. :
_bill. ;
_c28 cm.
650 0 _aMarketing.
650 0 _aSales promotion.
942 _2ddc
_cBK
999 _c140714
_d140714