| 000 | 00835cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 16322018 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222130816.0 | ||
| 008 | 100708s2011 nyua b 001 0 eng | ||
| 010 | _a 2010028484 | ||
| 020 | _a9780073530055 | ||
| 020 | _a0073530050 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bPEM |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter and James H. Donnelly, Jr. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2011. |
||
| 300 |
_axviii, 830 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140713 _d140713 |
||