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| 008 | 790724s1980 nyua b 001 0 eng | ||
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| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research : _bprivate and public sector decisions / _cDavid A. Aaker, George S. Day. |
| 260 |
_aNew York : _bWiley, _cc1980. |
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| 300 |
_axvi, 628 p. : _bill. ; _c25 cm. |
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| 490 | 0 | _aWiley series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aDay, George S. | |
| 906 |
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