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001 16351439
003 BD-DhUL
005 20161222102844.0
008 100727s2011 njua b 001 0 eng
010 _a 2010031878
015 _aGBB0A7403
_2bnb
016 7 _a015644017
_2Uk
020 _a9780470874776 (hardback)
020 _a0470874775 (hardback)
035 _a(OCoLC)ocn650214722
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dUKM
_dYDXCP
_dSINLB
_dBWX
_dCDX
_dNLGGC
_dUKMGB
_dDLC
_dBD-DhUL
050 0 0 _aHD38.5
_b.S444 2011
082 0 0 _a658.7
_bSES
084 _a85.34
_2bcl
100 1 _aSehgal, Vivek.
245 1 0 _aSupply chain as strategic asset :
_bthe key to reaching business goals /
_cVivek Sehgal.
260 _aHoboken, N.J. :
_bWiley,
_cc2011.
300 _axxvii, 305 p. :
_bill. ;
_c24 cm.
365 _aUSD
_b53.96
504 _aIncludes bibliographical references and index.
520 _a"The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap."--
_cProvided by publisher.
650 0 _aBusiness logistics.
650 0 _aStrategic planning.
830 0 _aWiley corporate F & A.
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9780470874776.jpg
942 _2ddc
_cBK
955 _bxj12 2010-07-27
_cxj12 2010-07-27 ONIX (telework) to Soc Sci Section
_axe09 2011-11-18 2 copies rec'd., to CIP ver.
999 _c140578
_d140578