| 000 | 00883nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1091277 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222095921.0 | ||
| 008 | 941027s1994 txua b 001 0 eng | ||
| 010 | _a 92083855 | ||
| 020 | _a0030767520 | ||
| 040 |
_aDLC _cBD-DhUL |
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| 050 | 0 | 0 |
_aHF5823 _b.D78 1994 |
| 082 | 0 | 0 |
_a659.8 _220 _bBEM |
| 245 | 0 | 0 |
_aAdvertising : _bits role in modern marketing / _cDean M. Krugman ... [et al.]. |
| 250 | _a8th ed. | ||
| 260 |
_aFort Worth : _bDryden Press, _cc1994. |
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| 300 |
_axxv, 617 p. : _bill. (some col.) ; _c29 cm. |
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| 440 | 4 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aKrugman, Dean M. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 955 | _aub13 10-27-94 to cat.; se20 11-01-94; se55 11-04-94 | ||
| 999 |
_c140541 _d140541 |
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