000			01702cam a2200385 a 4500
001			10944022
003			BD-DhUL
005			20161222093341.0
006			m u
007			cr cn|||||||||
008			101220s2011 vtu s 001 0 eng d
010			_z 2010052247
020			_z9780566089220 (hardback : alk. paper)
020			_z9781409428947 (e-book)
035			_a(CaPaEBR)ebr10477034
035			_a(NNC)10944022
040			_aCaPaEBR _cBD-DhUL
043			_af------ _aa------
050	1	4	_aHF5475.I74 _bA47 2011eb
082	0	4	_a658.8 _222 _bALP
100	1		_aAlserhan, Baker Ahmad.
245	1	4	_aThe principles of Islamic marketing _h[electronic resource] / _cBaker Ahmad Alserhan.
260			_aBurlington, Vt. : _bGower, _cc2011.
300			_axiii, 204 p.
500			_aIncludes index.
505	0		_aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarkets _zIslamic countries.
651		0	_aIslamic countries _xCommerce.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio10944022 _zClick here for full text.
900			_aAUTH
942			_2ddc _cBK
999			_c140515 _d140515