| 000 | 00907cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4207684 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221184724.0 | ||
| 008 | 810714s1981 txua b 001 0 eng | ||
| 010 | _a 81065113 | ||
| 020 | _a0256024197 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415.13 _b.B448 1981 |
| 082 | 0 | 0 |
_a658.8 _219 _bBEC |
| 100 | 1 |
_aBernhardt, Kenneth L. _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _aRev. ed. | ||
| 260 |
_aPlano, Tex. : _bBusiness Publications, _c1981. |
||
| 300 |
_axix, 732 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C. _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c140408 _d140408 |
||