000			01021cam a2200289 a 4500
001			13079884
003			BD-DhUL
005			20161221181750.0
008			030203s2009 njua b 001 0 eng
010			_a 2003043373
020			_a0131405462
040			_aDLC _cDLC _dBD-DhUL
050	0	0	_aHF5415.123 _b.C58 2004
082	0	0	_a658.8 _221 _bCLI
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack.
246	3		_aIntegrated advertising, promotion, and marketing communications
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009.
300			_axxvii, 538 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
700	1		_aBaack, Donald.
942			_2ddc _cBK
955			_apc16 2003-02-03 to SSCD _ise20 2003-02-04 _aaa19 2003-02-05 _aps02 2003-09-26 1 copy rec'd., to CIP ver.
999			_c140354 _d140354