| 000 | 00765pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 3398881 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221180145.0 | ||
| 008 | 890816s1990 nyua b 001 0 eng | ||
| 010 | _a 89022676 | ||
| 020 | _a0471601659 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bDAM |
| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategy and cases / _cDouglas J. Dalrymple and Leonard J. Parsons. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bWiley, _cc1990. |
||
| 300 |
_axiii, 958 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aParsons, Leonard J. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140328 _d140328 |
||