| 000 | 01091pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4904847 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221180054.0 | ||
| 008 | 940204s1994 enka 001 0 eng | ||
| 010 | _a 94005752 | ||
| 020 |
_a0077077687 : _c£22.95 |
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| 040 |
_aDLC _cBD-DhUL _dDLC |
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| 050 | 0 | 0 |
_aHF5415.1263 _b.S57 1994 |
| 082 | 0 | 0 |
_a658.8 _220 _bEAM |
| 100 | 1 | _aSkinner, Richard N. | |
| 245 | 1 | 0 |
_aIntegrated marketing : _bmaking marketing work in industrial and business-to-business companies / _cRichard N. Skinner. |
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axvi, 185 p. : _bill. ; _c23 cm. |
||
| 490 | 1 | _aThe McGraw-Hill marketing for professionals series | |
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 650 | 0 | _aSales management. | |
| 650 | 0 | _aMarketing research. | |
| 830 | 0 | _aMcGraw-Hill marketing for professionals | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 955 | _apc18 to sa00 02-04-94; se55 02-07-94; se45 02-08-94; se03 02-08-94; CIP ver. se03/45 05-09-94 | ||
| 999 |
_c140325 _d140325 |
||