| 000 | 00853nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 1463944 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221171144.0 | ||
| 008 | 870925s1987 ilua b 001 0 eng | ||
| 010 | _a 86082594 | ||
| 020 | _a0256055475 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.C684 1987 |
| 082 | 0 | 0 |
_a658.8 _219 _bCRM |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aMarketing management / _cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. |
| 260 |
_aHomewood, Ill. : _bIrwin, _c1987. |
||
| 300 |
_axx, 714 p. : _bill. ; _c25 cm. |
||
| 490 | _aThe Irwin series in marketing ; | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHills, Gerald E. | |
| 700 | 1 | _aWoodruff, Robert B. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c140239 _d140239 |
||