| 000 | 00665nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | BD-DhUL | ||
| 005 | 20161221164716.0 | ||
| 008 | 161221s2006 ii a|||| |||| 001 0 eng | ||
| 020 | _a8120324501 | ||
| 040 |
_aBD-DhUL _cBD-DhUL |
||
| 082 |
_a658.8 _bCLI |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 |
_aIntegrated advertising, promotion, & marketing communications / _cKenneth E. Clow, Donald baack |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrenticehall of India, _c2006. |
||
| 300 |
_a xxvii, 538p. : _b ill. ; _c28cm. |
||
| 365 |
_aIRS _b395.00 |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 700 | 1 | _abaack, Donald | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140176 _d140176 |
||