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| 001 | 377806 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221152554.0 | ||
| 008 | 701123s1970 nyua b 001 0 eng | ||
| 010 | _a 78096238 | ||
| 020 | _a0070088381 | ||
| 040 |
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_aHF5415 _b.H1867 |
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_a658.8 _219 _bBUH |
| 245 | 0 | 0 |
_aHandbook of modern marketing / _cVictor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. |
| 260 |
_aNew York : _bMcGraw-Hill; _c1970. |
||
| 300 |
_a1 v. (various pagings) _billus. _c24 cm. |
||
| 350 | _a$27.50 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBuell, Victor P. _eed. |
|
| 906 |
_a7 _bcbc _corignew _d2 _encip _f19 _gy-gencatlg |
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