000			03590cam a22003014a 4500
001			14267321
003			BD-DhUL
005			20161221120005.0
008			060215s2006 nyua b 001 0 eng
010			_a 2006005481
020			_a0765616092 (cloth : alk. paper)
040			_aDLC _cDLC _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHF5415.153 _b.K33 2006
082	0	0	_a658.5038 _bKAN
100	1		_aKahn, Kenneth B.
245	1	0	_aNew product forecasting : _ban applied approach / _cKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
260			_aArmonk, N.Y. : _bM.E. Sharpe, Inc., _cc2006.
300			_axviii, 157 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 149-152) and index.
505	0		_aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions.
650		0	_aNew products _xForecasting _xMethodology.
650		0	_aProduct management.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip069/2006005481.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_asd20 2006-02-15 _csd20 2006-02-15; _aaa19 2006-02-24 _aps08 2006-11-29 1 copy rec'd., to CIP ver. _asb00 2006-12-06 _alk53 2007-01-22 copy 2 added
999			_c139657 _d139657