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| 001 | 357638 | ||
| 003 | BD-DhUL | ||
| 005 | 20161220165239.0 | ||
| 008 | 770113s1977 nyua 001 0 eng | ||
| 010 | _a 77000488 | ||
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| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415 _b.P724 1977 |
| 082 | 0 | 0 |
_a658.8 _bSTP |
| 245 | 0 | 0 |
_aProblems in marketing / _cSteven H. Star ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1977. |
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| 300 |
_axii, 851 p. : _bill. ; _c25 cm. |
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| 490 | 0 | _aMcGraw-Hill series in marketing ; | |
| 500 | _aFirst-2d ed. by M. P. McNair and others. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aStar, Steven H. | |
| 700 | 1 |
_aMcNair, Malcolm P. _q(Malcolm Perrine), _d1894-1985. _tProblems in marketing. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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