000			01347cam a2200313 a 4500
001			2210504
003			BD-DhUL
005			20161219093321.0
008			940923s1995 enka 001 0 eng
010			_a94037013
020			_a0201427702
035			_a2210504
040			_aTOC _beng _cBD-DhUL _dTOC
050		0	_aHD62.4 _b.H64 1995
082	0	0	_a658.049 _220 _bKOO
100	1		_aHoecklin, Lisa Adent.
245	1	0	_aManaging cultural differences : _bstrategies for competitive advantage / _cLisa Hoecklin.
250			_a6th
260			_aWokingham, England ; _aReading, Mass. : _bAddison-Wesley, _cc1995.
300			_ax, 581 p. : _bill. ; _c25cm.
440		0	_aEIU Series
504			_aIncludes bibliographical references and index.
505	0		_a1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures.
650		0	_aInternational business enterprises _xManagement _xSocial aspects.
650		0	_aCompetition, International _xSocial aspects _xCase studies.
650		0	_aIntercultural communication _xCase studies.
942			_2ddc _cBK
984			_aANL _cYY 658.049 H693
999			_c137539 _d137539