000			02181nam a22003852u 4500
001			5345246
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007			he u||024||||
008			080220s1977 xxu ||| b ||| s eng d
037			_aED149374 _bERIC
040			_aericd _beng _cericd _dMvI _dBD-DhUL
082			_a651.7 _bRIB
091			_amfm
100	1		_aHildebrandt, H. W.
245	1	0	_aAccountability of the Business Communication Instructor / _h[microform] / _cH. W. Hildebrandt.
260			_a[Washington, D.C.] : _bDistributed by ERIC Clearinghouse, _c1977.
300			_a11 p.
500			_aERIC Note: Paper presented at the Annual Meeting of the American Business Communication Association (Chicago, Illinois, December 28-30, 1977). _5ericd
520			_aTeachers of business communication, along with teachers in other disciplines, must develop ways of responding to demands for faculty evaluation. The first section of this paper considers three questions relevant to any kind of faculty evaluation: To whom should a teacher be accountable? What criteria should be the touchstones for evaluation? and, How should the results of faculty evaluation be used? The second section discusses relevant research studies, describes faculty evaluation procedures used in several business schools, and suggests three guiding principles for faculty evaluation: to state goals in terms of measurable, overt action; to be precise in language, avoiding variant interpretations; and to qualify the conditions under which a goal is to be completed. (GW)
533			_aMicrofiche. _b[Washington D.C.]: _cERIC Clearinghouse _emicrofiches : positive.
650	1	7	_aAccountability. _2ericd
650	1	7	_aBusiness Communication. _2ericd
650	1	7	_aCollege Faculty. _2ericd
650	0	7	_aEvaluation Criteria. _2ericd
650	1	7	_aEvaluation Methods. _2ericd
650	1	7	_aFaculty Evaluation. _2ericd
650	0	7	_aHigher Education. _2ericd
650	0	7	_aMeasurement Objectives. _2ericd
650	0	7	_aResearch. _2ericd
650	0	7	_aTeacher Evaluation. _2ericd
655		7	_aSpeeches/Meeting Papers. _2ericd
942			_2ddc _cBK
984			_aANL _cmc 2253 ED149374 _d77000000158887
999			_c135179 _d135179