000			01586cam a22003254a 4500
001			15456036
003			BD-DhUL
005			20161205100413.0
008			080918s2010 mnua j b 001 0 eng
010			_a 2008040702
020			_a9781599203454 (hardcover)
040			_aDLC _cDLC _dDLC _dBD-DhUL
050	0	0	_aHF5829 _b.C66 2010
082	0	0	_a659.1 _222
100	1		_aConnolly, Sean, _d1956-
245	1	0	_aAdvertisements / _cby Sean Connolly.
260			_aMankato, Minn. : _bSmart Apple Media, _c200.
300			_a46 p. : _bill. col. ill. ; _c28 cm.
490	0		_aGetting the message
500			_aIncludes bibliographical references (p. 45) and index.
505	0		_aThe power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future.
520			_a"Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher.
650		0	_aAdvertising _vJuvenile literature.
650		0	_aAdvertising and children _xJuvenile literature.
650		0	_aYoung consumers _xJuvenile literature.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040702.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_ase30 2008-09-18 _ise30 2008-09-18 _aaa19 2008-09-18 _axe10 2010-10-28 1 copy rec'd., to CIP ver.
999			_c131040 _d131040