000			02857cam a22003972u 4500
001			5675379
003			BD-DhUL
005			20161002161732.0
007			he u||024||||
008			080220s2004 xxu ||| b ||| | eng d
020			_a9780538438087
020			_a0538438088
035			_a5675379
037			_aED447338 _bERIC
040			_aericd _beng _cericd _dMvI _dBD-DhUL
082			_a381.142 _bKLE
091			_amfm
100			_aKleindl, Brad
245	1	0	_aE-Commerce Marketing / _cBrad Kleindl and Jim Burrow.
260			_aCincinnati, Ohio : South-Western ; London : _bThomson Learning; _c2004.
300			_a320 p. : _c26 cm.
365			_aUS$ _b46.54
520			_aThis profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB)
521	8		_aAdministrators. _bericd
521	8		_aPractitioners. _bericd
521	8		_aTeachers. _bericd
533			_aMicrofiche. _b[Washington D.C.]: _cERIC Clearinghouse _emicrofiches : positive.
650			_aInternet marketing.
653	1		_aElectronic Commerce
653	0		_aData Mining _aData Warehousing _aOhio
655		7	_aGuides, Non-Classroom. _2ericd
655		7	_aReference Materials, General. _2ericd
700			_aBurrow, Jim
856	4	1	_uhttp://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED447338
942			_2ddc _cBK
999			_c106144 _d106144