Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
by Bearden, William O; Netemeyer, Richard G.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c1999Edition: 2nd ed.Description: xiv, 537 p. ; 28 cm.ISBN: 076191000X (cloth : acidfree paper).Subject(s): Marketing research | Consumer behavior -- ResearchOnline resources: Table of contents only | Publisher description
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 BEH (Browse shelf) | Available | 414519 |
Includes bibliographical references and indexes.
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