Marketing strategy and competitive positioning /
by Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte.
Material type:
BookPublisher: New York : FT Prentice Hall, 2012Edition: 5th ed.Description: xviii, 614 p. : ill. ; 25 cm.ISBN: 9780273706977; 0273706977.Subject(s): Target marketing | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 HOM (Browse shelf) | Available | 476547 |
Includes bibliographical references and index.
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