Branding strategies of daily newspaper industry in Bangladesh / [MPhil Thesis]
by Ghosh, Arup Kumar.
Material type:
BookPublisher: Dhaka : University of Dhaka, 2020Description: 138 p. in various pagings : ill. (chiefly col.) ; 29 cm.Subject(s): Strategic management
Contents:
Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-16.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference
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Dhaka University Library Rare Collection | Non Fiction | 658.4012 GHB (Browse shelf) | Not For Loan | 521473 |
Bibliography: p. xvi-xvii.
Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2015-16.
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