TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9781292092
AV  - HF5415 .K636 2015
U1  - 658.8 23
PY  - 2016///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Glossary: p. 691-698
Includes bibliographical references and index
ER  -