Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis. Carroll, Raymond L. Davis, Donald M. Broadcasting United States Planning. Radio programs United States Planning. Television programs United States Planning. PN1990.83 .C37 1993 384.54/42 20 CAE Includes bibliographical references (p. 506-511) and index. New York : McGraw-Hill, c1993. c1993. 1993 Text xii, 532 p. : http://www.loc.gov/catdir/description/mh022/92046063.html http://www.loc.gov/catdir/toc/mh021/92046063.html eng McGraw-Hill series in mass communication United States United States United States